Canada-listed supplier of omni-channel betting and gaming content NYX Gaming Group today announced that it has penned an agreement with the New Zealand Racing Board (NZRB) to design a fixed odds betting platform for the gambling agency. The NZRB is holding the monopoly over the provision of sports betting services, including horse and greyhound racing, to New Zealand gambling customers.
OpenBet, NYX Gaming’s wholly owned sports betting arm, will be working closely together with the state-run monopoly to boost its fixed odds betting operations, which are to a large extent being conducted manually. As a result from the partnership and in a response to the growing demand for digitalized product offering, the NZRB will be able to provide gambling customers with the option to create omni-channel accounts, among other things.
The Racing Board believes that the new fixed odds betting platform will add around NZ$20 million in annual profits. In addition, it is expected to handle enhanced load at the time of key events. Commenting on the new deal, NYX Gaming CEO Matt Davey said that they are happy to have been selected over several qualified competitors. He added that they hope their experience in the field will bring positive influence to the NZRB’s new platform project. NZRB Chairwoman Glenda Hughes noted that they look forward to providing bettors with a powerful fixed odds betting engine.
The NZRB was established under New Zealand’s Racing Act 2003. As mentioned above, the agency is charged with the operation and monitoring of the country’s racing and sports betting operations. It provides services through the TAB online gambling brand, which currently has over 180,000 active customers, and through a retail network with more than 670 betting shops. The latest deal comes as another development in NYX Gaming’s initiative to expand into regulated jurisdictions. In a recent announcement, it became clear that the developer and supplier has been given the green light to provide its solutions in three Canadian provinces – British Columbia, Québec, and Nova Scotia. Last year, the company was allowed to enter Italy’s retail gambling market through a partnership with local associates FM Gaming and PSM Gaming. Italy has long been one of the supplier’s core regulated markets.