Platform provider FSB Technology (UK) Ltd has signed an agreement to supply Squawka with a new fully-optimised sports betting service. Fast-growth digital football business Squawka has 40 employees driving the future of football fan engagement. It helps fans better understand the game they love by putting data at its heart through compelling statistics, graphic visualisations, content, social, video & audio. Squawka simplifies & visualises millions of data points to inform football stories from around the world and, in 2015, the company served more than 2bn content views to six million football fans every month.
The deal will see FSB trade football and other sports, both pre-match and in-play, for the operator, which provides fans around the world with match and player analysis and live statistics. FSB’s offering allows Squawka to design their own front end, whilst utilising the supplier’s APIs and UK betting licence to deliver a modern sports betting offering that will sit alongside their fantasy football product.
Squawka will also be given access to FSB’s unique trading-led CRM tools that provide operators with the opportunity to tailor bonus offers and betting incentives to targeted customers. FSB’s Business Development Director, Richard Thorp, said the service, which will go live later this year, follows an increasing trend among media companies seeking to complement their existing product with sports betting.
Squawka will be able to deliver on their strategy around the live sports event experience safe in the knowledge that they have a flexible platform at their disposal, as well the most modern CRM tools. Squawka COO, Guy Rogers, said: “I have known Richard and FSB for a long time and really like the way their team operate. Their sportsbook solution is very strong in terms of pricing and coverage and enables us to integrate the great content and stats our team produce every day.
Our vision is to provide football fans with an exciting and engaging platform which will challenge their football knowledge and opinion through games, quizzes and betting markets. We have already launched a £1m free to play game called MatchBoss and have several other products in the pipeline.
In addition, we want to look after our customers properly from both a service and responsible gambling perspective. As such we are not providing an online casino or other random number generated products and will enable customers to view their complete betting history at all times, a feature which we believe should surely be mandatory.”