Mobile services have entered the online gambling market. Their share has increased with appearance of advanced technologies. Mobile betting has attracted numerous users among fans of gambling. As for sports betting, the number of bettors who prefer mobile devices to personal computers is higher.
According to the Kambiís report, approximately two-thirds of sports fans readily use mobile phones to make bets at Euro 2016. It was also found that 65% of all bets placed on the platforms of this provider during major events are made using mobile devices. This number is 20% higher than the index for smaller events.
Kristian Nylen, CEO of Kambi, paid attention to the fact that the company believed in the increase in the popularity of mobile betting. Kristian Nylen emphasized that it was important to provide an opportunity to place in-game bets during major sporting events.
The company initiated a new approach to the development of software.
The technical capabilities of Kambi allow it to create new sites for sports betting within one and a half months. The operators that collaborate with Kambi may enjoy a special HTML5 client. This feature allows operators to customize their websites in the desired way.
At the beginning of the 2016 UEFA European Championship the sports betting provider expands the number of websites to cooperate with. Kambi took part in release of such bookmakers as Mr Green, Leo Vegas, and Rank Group. The provider of sports betting services enables its current customers to enter new European markets.
Bet365 Sports, Unibet Sports, and Real Deal Bet Sports are the current leaders in providing sports betting services, so that their attendance will be very high during the 2016 UEFA European Championship.