The sports lottery industry in China shows much better results in 2016 compared to 2015.
Such a success is explained by the fact that there are a lot of international sporting events in 2016. We are talking about the 2016 UEFA European Championship and the South American Football Championship (Copa America), as well as about the Olympic Games in Brazil.
Chinese bettors were really active during the 2014 FIFA World Cup. However, Jiang Hao, an analyst of Everbright Securities, believes that the current football tournaments will attract even more fans of sports betting.
June is supposed to be the most profitable month for bookmakers. It is obvious taking into account the fact that both football events will take place exactly in this month.
The situation on the betting market can also improve if the government restarts online lottery sales, which were prohibited in March 2015.
Indirect signs indicate that this will happen soon. Taking into consideration the recent reports of Chinese officials concerning responsibilities of lottery providers, we can assume that legalization of online lotteries will be observed in the near future.