expert 6.7
Konstantin Mayskiy

Expert opinion

The world-renowned Aristocrat Company is a leader in developing the latest technologies and providing various kinds of services in the gambling industry. It has been operating for more than sixty years, having entered the vanguard of the gambling industry.

The company claims that its products are licensed in over two hundred jurisdictions. Originally an offline manufacturer, Aristocrat has adapted to the new market demands over time and has entered the online niche.

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Automata from Aristocrat are not so often found in popular Russian-speaking casinos. They are in the 1x family of sites (1xBet, 1xSlots, 1xBit, Betwinner). And so for the most part - these are brands that are focused on the British market. For example, such casinos as Karamba, CampeonUK, Goliath and some others.

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The company's best new video slots are discussed in Casinoz articles. Read them in the game reviews section.
All games Aristocrat

Aristocrat Official Site

Currently, the company, headquartered in Australia, employs more than 2,200 employees specializing in various fields. Aristocrat has representative offices on six continents, including such countries as the USA (in Texas and Nevada), Great Britain, Macau, Japan, Mexico, India, Peru and so on. It is one of the most successful companies in Australia in general, as evidenced by being at the top of various financial and economic rankings.

The brand's products are licensed and certified in accordance with the requirements of international legislation. Aristocrat claims to have licenses from 200+ different jurisdictions, and presence in 90+ regional markets.

The manufacturer's products are in the most famous land-based casinos in Monte Carlo, Las Vegas, Atlatnik City, and Macau.

The Australian holding is multifaceted in its activities. Here's what falls under its purview:

  1. Creating software for online and offline gambling;
  2. Patenting;
  3. Release of slot machines, terminals, video pokers and various class of apparatuses for land-based devices;
  4. Release of social and mobile games.

Until now, it is offline gambling remains a priority for the manufacturer. In total, Aristocrat has obtained more than 1200 patents, registered 3000 trademarks and 130 copyrights. The high status of the company is evidenced by the fact that its shares are traded on the Australian stock market.

The digital niche is still only being explored by the giant. In fact, Aristrocrat debuted in this area of activity only in 2010. Through partners, the manufacturer is engaged in digitizing its legendary games. There is also a subsidiary that develops new products - Aristocrat Online. Separately, it is possible to distinguish subsidiaries working in different directions:

  • Plarium - release of games and slots for mobile devices, social networks;
  • Product Madness - a line of free gambling games and slots for the web, AppSotre, Google Play Market, Facebook;
  • Big Fish Games - a legendary mobile game developer that is part of Aristocrat Leisure.

The developer's motto is:

"Bringing fun to life through the power of play".

A great deal of money is invested in innovation. Aristocrat has whole divisions of designers, programmers, specialists in artificial intelligence. Even a special innovation program thinkBIGGER is launched.

The holding company's revenues in 2019 amounted to 3 billion dollars. This is a high indicator for a subject in any kind of business.

Aristocrat History

Aristocrat is one of the oldest operating companies in the gambling industry. It was established in 1953 by a man named Len Ainsworth. Yes, yes, this is the same Ainsworth who would later launch another industry giant, naming it in his honor.

Already in 1956, the developer released the first cult product - the Clubmaster machine, which surprised with a free play feature and an electromechanical drum. Already in the 60's Aristocrat expands the geography, appearing on the markets of Europe and Vegas. In the 70's the manufacturer surprises with the Wild West machine (released in 1979). Its peculiarity is five reels, which at that time was a great rarity.

In the 80s, the manufacturer opens an office in London and launches one of its most successful lines of slot machines - Microstar. The key innovations of the 90s are the MG Gaming System and the Hyperlink Gaming System. Full-fledged systems that simplified the integration and management of games. In 1996 Aristocrat Leisure becomes a publicly traded company.

Key events in the 2000s:

  • 2000: obtaining a license from the Nevada government;
  • 2005: entering the Chinese and Macau markets;
  • 2008: entry into the Bulgarian market;
  • 2011: launch of free online casino with developer's products in the US market;
  • 2012: partnerships with Amaya and Openbet, which include the digitization of Aristocrat games and their appearance in numerous casinos;
  • 2013: the launch of a Facebook app and a partnership with NYX;
  • 2017: takeover of Big Fish Games for $990 million and Plarium for $500;
  • 2018: the company's annual profit is $438 million.

Aristocrat is still active now, attending various trade shows and releasing new slot machines.

Best Aristocrat Slots

This developer is better known to the fans of land-based casinos than to the regulars of online sites. With the help of such partners as Openbet, Amaya, GameAccaount Network, NYX, the manufacturer manages to distribute its games in digital format. As mentioned above, Aristocrat Online is also engaged in the release of novelties.

What slot machines of the provider are best known to a wide audience? For example, the slot 50 Dragons. This is an apparatus for five reels in four rows and 50 paylines. Classic slot with low dispersion, which has a standard round with freespins. In its design and general appearance, it differs little from the classics of the early noughties from Amatic, Novomatic, Microgaming.

Another example of a popular classic is Queen of the Nile II ("Queen of the Nile 2"). Absolutely the same standard mechanics (except that the rows are three, not four), which is supported by a hot favorite Egyptian theme. The variance is average.

There are branded slots using trademarks:

  • Walking Dead,
  • Walking Dead 2,
  • Britney Spears,
  • Sons of Anarchy.

The Billions slot machine falls under the same category. The latter has not yet appeared in online format. Almost all of them contain MegaCash function (allows you to hit the jackpot), improved graphics, animations, special modes (wheel of fortune, moving drum, accumulative symbols). The problem is that Aristocrat is not in a hurry to share novelties with the online niche.

The old games are not particularly diverse, but may be interesting for those who have made the transition from offline to online environment.

All games Aristocrat

Awards

During its existence the company has been honored with several dozens of awards - both for its developments in the gambling business and for its economic success. Let's take a look back at the main achievements of the last 10 years.

  1. In 2010-11, Aristocrat received an award from Casino Journal for the best innovation in gambling technology.
  2. In 2013 at the Gaming & Leisure Gaming and Hospitality Awards, the provider was recognized for its virtual casino product.
  3. In 2014, Buffalo Stampede was recognized as the best-selling game by Goldman Sachs, then Aristocrat won the award for the best casino product of the year (Walking Dead) at the Global Gaming Awards, and the 5 Dragons Legends machine was recognized as the most unique.
  4. In 2018 alone, the manufacturer received an innovation award from the LVGEA, and at the G2E Games of Thrones was named the game of the year and Lightning Link the best machine for land-based venues.

For the latest information about the awards, check the official website.

Aristocrat Jackpots

There are one-armed bandits with jackpots in the portfolio - but only in the offline environment. Since July 2015, more than 22 million dollars have been won in the apparatuses of the Australian manufacturer. Part of the games has a fixed jackpot of $500,000, and part has a progressive jackpot.

Conclusion

Aristocrat firmly holds high positions in the market and is clearly not going to give them up in the future. The company regularly releases quality new products and improves the previously presented software. Its partners are also not becoming less, so there are all the prerequisites to hope for further successful development of the brand.

Frequently asked Questions

🎰 What does Aristocrat do?

Aristocrat is a famous brand in the world of gambling. The company has been producing quality gambling products for many decades. It is used by famous real casinos and gambling sites.

🃏 What does Aristocrat offer online casinos?

The studio produces first-class gambling games for online casinos. Its slots are spectacular, original and very interesting.

💎 Aristocrat is a reliable company?

This is one of the most famous brands in the gambling industry. The company is highly reputable, cherishes its reputation and offers excellent customer service.

Editorial rating
6.69/10
Pros
  • 90+ regional markets
  • Huge holding
  • One of the leaders in the offline niche
  • Good selection of classic slots
Cons
  • Monotonous gameplay of slots
  • Focus on the offline niche
  • The machines are not always available to players in the former Soviet Union
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  • Games Variety
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  • Graphics and Design
    7/10
  • Software and Interface
    6/10
  • Operational stability
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  • Cross-platform
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    9/10
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    8/10
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Info
Website https://www.aristocrat.com/
Site languages English
Downloadable version No
Flash version Yes
Mobile version Yes
Live version No
Casinos using the software 33
Blacklisted casinos 11
Closed casinos 14
Jurisdiction United Kingdom
Auditors eCommerce and Online Gaming Regulation and Assurance
Contacts
🏠 Post address Building A, Pinnacle Office Park 85 Epping Road North Ryde, New South Wales NSW 2113 Australia
E-mail General issues
Tel.
General issues
+61290136000