The online gaming operator Betsafe will become the first company to launch an application, intended for the Apple TV digital media platform.

On Thursday, Betsafe, a subsidiary enterprise of Betsson AB, announced its intention to launch the live roulette application, allowing users to gamble connecting to Apple TV.

To use the application of Betsafe for Apple TV, it is not necessary to have a PC or smartphone. However, users of iPhones can connect to the on-screen version of Apple TV and invite six additional participants to play.

The new TV product of Betsafe is currently available only for gamblers from Sweden. However, Ulrik Bengtsson, CEO of Betsson, promises that the company will soon enter the markets of other countries. Bengtsson believes that this application will help “establish standards for the entire gambling industry in the future.”

Jesper Svensson, Chief Commercial Director of Betsson in Malta, claims that the application for Apple TV reflects the search for "new opportunities for the development of high-quality services, which will allow to meet all customers’ requirements."

While being interviewed by eGR Magazine, Svensson emphasized that “there were no real gambling offers” among the thousands of applications available for Apple TV. Thus, Betsson “creates and establishes the standards for future competitors.”

Earlier this year, PokerStars Amaya Gaming launched an application for Apple TV, although the product was just used to stream broadcasts of tournaments. The company should find out whether gambling via Apple TV will be indeed popular or we will see the same sad results of the last year’s novelty of the Apple Watch.

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