The British withdrawal from the United Kingdom has significantly affected the situation on the global financial markets. This event slightly resembled the recession of 2008. So, many disappointed people want to try their luck and win some money playing lotteries. This trend in conjunction with the revenue of the lottery industry, reaching 218 billion dollars, offers new opportunities to providers of lotteries.
People of all nationalities and cultures are dreaming of winning a huge amount of money. To be sure, many people have their favorite numbers, so that they are always ready to bet on them. The difficult situation on the financial markets creates the feeling of uncertainty, which is supposed to be a potent incentive to try gambling.
The activation of the lottery market can be partially explained by implementation of mobile products and digital innovations. Now lotteries are available on mobile devices, including smartphones and tablets. Experts predict that a half of all games will be played using mobile technologies in two years. To keep afloat, providers of lotteries and scratch cards should upgrade their business and generate new attractive offers. For example, gambling operators can focus on social networking websites. It is also possible to create new marketing strategies in order to attract customers.