Netmarble Games Corp from South Korea is trying to purchase Playtika, which is a social casino operator owned by Caesars Entertainment.
It was reported in the Korean media that Netmarble had announced an intention to acquire Playtika.
Netmarble is ready to pay approximately 3.4-$4.3 billion dollars. This amount can be increased by some Korean investors. Playtika will announce the winner of the tender in the near future.
Netmarble Games Corp is going to buy Playtika without the gambling operation and WSOP brand. In this case there is no need to receive a new license.
Playtika seems to be the most beneficial asset of Caesars Interactive Entertainment. Its income for last year reached $725,000,000. The revenue of Playtika in 2016 is expected to be $900 million.
As for Netmarble, its income from mobile models in 2015 reached $868 million in 2015. The company offered the following games: Future Fight, Hounds:The Last Hope and Raven.
Playtika was purchased by Caesars Interactive Entertainment in 2011. The company paid 100 million dollars for this asset.
Caesars Entertainment Corp (CEC) is trying to do its best to deal with its bankrupt unit called Caesars Entertainment Operating Co (CEOC). However, it is still necessary to invest billions of dollars in order to provide its restructuration.