NYX Gaming Group Limited is one of the biggest manufacturers of software for online gambling. This company has recently acquired Betdigital. It is a UK-based software developer that specializes in gambling games and platforms. The history of Betdigital dates back to 2011. It has become popular due to its numerous games and systems intended for interactive and mobile platforms and focused on the market of the United Kingdom. Cross-platform games for both online and brick and mortar casinos are supposed to be its hallmark. The agreement was concluded after the release of several games by Betdigital that proved that the developers knew features of the market and confirmed that they were able to expand their share on the market.
Heath Samples, CEO of Betdigital, reported that the company could assist NYX to make a higher profit. According to him, the customer base of NIX will help Betdigital to improve its sales.
Matt Davey, CEO of NYX Gaming Group, was delighted by the purchase. He declared that the UK-based software manufacturers would help NYX to increase its popularity among gamblers from different countries. Davey agreed that this agreement would influence the local market, where Betdigital was one of the leaders. However, this acquisition is only one of purchases that will take place this summer.
As for the financial aspect of this agreement, NYX reported that it had paid 24.5 million pounds for Betdigital. The sum is divided into two payments: the first one has been already paid, and the second payment should be made within the next three years.